Pretty Pleased with the SWFAddress Apache, mod_rewrite, and PHP SEO Implementation
The latest project I've been working on at Rokkan has been umbro.com. When the project first came to us there was quite a bit of discussion over what technology to use, specifically HTML vs. Flash. The client, naturally, was concerned about SEO but also wanted a nice "rich" experience. Sure, there's been a little bit of talk lately over the fact that Google can now index certain types of content with regards to SWF files and the files which they load, but its still sketchy at best. Not to mention you have to pay close attention to how you setup your text fields 'n such. Hell, when is the last time you searched on Google for something significant and got a result that takes you to a specific page of a Flash site/app? I honestly can't think of that every happening to me.